Investing in Artificial Intelligence (AI) Enabled SaaS Companies

70% of companies expect their investments in artificial intelligence to increase, but only 18% have a clear strategy.  There is a massive opportunity for startups to close this gap by delivering software solutions that have AI built-in from the start.  These are the companies that Sentiero is looking to fund.

Categories of AI

We have 6 specific categories of AI implementation that we invest in:

  1. Process Automation - Automation of digital and physical tasks
  2. Cognitive Insights - Interpreting patterns in large amounts of data
  3. Cognitive Engagement - Interacting with customers & employees
  4. Data Collection - Systems that collect clean, structured data that enables machine learning
  5. AI Tools - Software that simplifies the development and delivery of AI systems
  6. Generative - Software that creates text, images, or video automatically in response to an input

Companies We Invest In

In order to be considered for investment, all companies must meet the following basic criteria:

  • Deliver one of the 6 core AI modalities
  • Sells to businesses, not consumers
  • Have a full product ready and completed at least one commercial pilot
  • One or more founders has experience in the target market
  • Has a capital efficient business model
  • The product is a need, not a nice to have
  • Is based in the US or Canada, with specific preferences for Texas


Sentiero invests in any industry where at least one partner or advisor has experience as founders, operators, or investors.  This means we invest across 27+ industries but have the deepest expertise in the following:

  • Business Services & Consulting
  • Marketing & Advertising
  • Software
  • Healthcare IT
  • Real Estate
  • Retailing & Distribution
  • Internet & Web Services
  • Sports, Media, & Entertainment
  • Sales Management & CRM
  • Financial Services / Fintech
  • Travel

Is your company a fit for Sentiero?